03 February 2012

How to Create a Better Internal Linking Structure for Your Blog

By Shirley Gamble


We all know how important backlinks are for off-page search engine optimization whether for a static site or blog. But turning to on-page SEO, there is the important matter of internal link structure which is helpful for search optimization. We will present a clear picture of what needs to be done so you can do the same on your blog with your site links.

The navigation of your blog is pretty important when it comes down to creating a strong internal linking structure. How you choose to categorize all your links, in a logical manner, will be of good service for you. Be careful with the topics you choose for your blog categories, and the reason for that has everything to do with search engine rankings and visitor satisfaction. This is one area you really do need to get right for a lot of important reasons. You should optimize your link structure effectively for both the people and the search engines. Site usability is a hugely important concern for any site. The more you focus on the efficiency of your internal linking structure, the better results you can expect in the long run.

Michael Rasmussen

We know you have seen FAQ pages and what they are for, and perhaps your site may benefit from one. Simply put, you can add a lot more links going out to other areas of your site with an FAQ page. Not only will you have more links, but your anchor text can be laser targeted which is ideal. The point here is the ability to create more paths around your blog to relevant information. Think this one through so your various anchor text is totally relevant and using important keyword phrases.

Wealthy Affiliate

Create a Series: Writing a series of posts is a simple but effective way to set up a large number of relevant links from one post to another. Publishing the first part of your series will automatically lead to a link to the following part and so on and so forth. You don't have to specially work on creating a series out of scratch, simply break down a long post into shorter posts and there you have it - a series you can deliver to your readers over a period of time.

By including links in the beginning of your articles, you will see that your clickthrough rate from RSS subscribers increases significantly. Your blog should offer your readers excellent content, great organization and easy navigation. Your visitors should be directed to more useful and compelling content by every internal link you post on your blog.




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