If you try to search for the term "funny t-shirts" in Google, you're going to see millions of results spring up. Everyone wants to cash in on the novelty shirt craze. Even if you look through the top ten results on the front page, you are likely to see several websites that carry some shirts that can only be described as very unfunny. This just shows that making a product and selling it on the Internet to a worldwide audience is no easy task. If you've ever told a joke and only a couple of people politely chuckle, then you know the pain of these designers.
Pop culture fluctuates like tide pools on a rocky beach. Look at the celebrities people care and talk about on a month-by-month, or even day-to-day basis. Someone who is hot could be a nobody in just a flash. The same goes for relevant humor. It doesn't take much time for a tee to be designed, produced, and ready to sell. That short time frame may be too long, though, and the pop culture joke you made the tee shirt about may be dead and gone. Finding yourself a product that has no time limit is a much better option in the end.
That ever-precious timeless joke is an elusive creature, however. The problem lies in the fact that funny t-shirts and their humor are completely subjective. It takes a real talent to be able to spot a design that will sell regularly for years to come. Making a mint selling shirts requires an innate ability to know which jokes are going to sell well. Taking the machine-gun spray method of humor could cost a company a fortune. Internet humor is more like a sniper bullet: you either hit, or you miss.
The real payoff comes when your product goes viral. Just like popular Internet videos and images, a funny shirt can be handed around to a viewer's close friends. This is when your target audience spreads itself out so that many eyes see the product you're selling. As soon as the wild-fire spreads, the sales will start coming in like crazy. The subjectivity of humor is conquered by tickling the most funny bones possible. Nobody minds catching this type of virus.
In the end, there really is no secret to selling funny t-shirts at all. It takes a combination of good business practice, intuition, initiative, and luck to make a design into a winner for your company. All that a company needs to do is start a fire and watch that fire spread. Humor is subjective and difficult to master, but if you can get enough people looking at your funny t-shirt...well, it doesn't really matter how funny you are.
Pop culture fluctuates like tide pools on a rocky beach. Look at the celebrities people care and talk about on a month-by-month, or even day-to-day basis. Someone who is hot could be a nobody in just a flash. The same goes for relevant humor. It doesn't take much time for a tee to be designed, produced, and ready to sell. That short time frame may be too long, though, and the pop culture joke you made the tee shirt about may be dead and gone. Finding yourself a product that has no time limit is a much better option in the end.
That ever-precious timeless joke is an elusive creature, however. The problem lies in the fact that funny t-shirts and their humor are completely subjective. It takes a real talent to be able to spot a design that will sell regularly for years to come. Making a mint selling shirts requires an innate ability to know which jokes are going to sell well. Taking the machine-gun spray method of humor could cost a company a fortune. Internet humor is more like a sniper bullet: you either hit, or you miss.
The real payoff comes when your product goes viral. Just like popular Internet videos and images, a funny shirt can be handed around to a viewer's close friends. This is when your target audience spreads itself out so that many eyes see the product you're selling. As soon as the wild-fire spreads, the sales will start coming in like crazy. The subjectivity of humor is conquered by tickling the most funny bones possible. Nobody minds catching this type of virus.
In the end, there really is no secret to selling funny t-shirts at all. It takes a combination of good business practice, intuition, initiative, and luck to make a design into a winner for your company. All that a company needs to do is start a fire and watch that fire spread. Humor is subjective and difficult to master, but if you can get enough people looking at your funny t-shirt...well, it doesn't really matter how funny you are.
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