Pick up any "business opportunities" magazine at your local newsstand and you'll see a glossy engaging publication designed to attract folks that are actively seeking ways to earn additional money, get a franchise, or open a business of their own. Of course , it is the Dream of many to own your very own business and become wealthy, right?
You have probably heard the old saying, "Most people are too busy getting by to make any money." Common-sense tells us that we aren't going to get rich working for somebody else, with the exception of lucky folks like those who started with Microsoft or Google in their early days and got rich thru stock options. The regular US citizen worker lives from payslip to paycheck with barely enough income to cover their living expenses, leaving nothing for investment towards building wealth for a comfortable retirement. Therefore the allure of the "Business Opportunity."
As you flip through one of these "BizOpp" mags, you may see a wide selection of ads for differing types of businesses, starting from easy "starter kits" for $29 all of the way to classy franchises costing $100,000 or more. For most folks, it's impossible to raise enough capital to think about opening a real franchise. The franchise fees alone are frequently deterrent, running into many thousands of dollars even for the lesser known companies, or one or two hundred thousand dollars for better known companies. And that isn't even including the outlay needed to actually open the doors for business.
At the other end of the scale, most individuals are aware that the cheap starter kits and "business in a box" packages are largely junk. But that leaves an entire array of medium-priced business startup ideas, ranging in price from around $500 on the low end to $10,000 on the upper end. I refer to these as "pre-packaged business opportunities."
To elucidate why pre-packed firms are often a waste of your time and cash, I can use window fix as an example. As I write this, I'm looking at an ad for a training session that costs $3,000, including starter materials. If you have no idea what I'm making reference to here, the concept is that small chips, cracks, or holes in vehicle windows can be mended employing a special liquid material that seals and repairs defects. This is much cheaper than replacing a complete windshield. Thus the "opportunity" to start a business that helps folks save cash on their window repairs.
Now, in case you're thinking, "There's no way I would wish to be in that business," please bear in mind I am just using this as an example out of tons of possible different business concepts publicized in the same fashion. And of course there are many folks who would be attracted to such a "business opportunity" -- folks who truly like automobiles, folk who already know quite a lot about automobile repair, and so on. Lots of people are interested in a business idea like this, and is the reason why this "opportunity" has been around for decades.
So again, what you have here's a sales job. If this were a very profit-making business, then the company selling you the "opportunity" wouldn't be making all their money selling pre-packed businesses to folks like yourself. Instead , they'd be making their money by rolling out the service across the nation and selling windscreen mend directly to fleet accounts on a national basis. But they know that there's essentially more money to be made in the BizOpp world, preying on people who have the dream about beginning their own business.
If you are serious about starting your own business, then a pre-packaged opportunity isn't the way to go. It may appear like a simple answer to your problem, but the actual fact that it's being sold as a packaged business likely implies there's no real cash to be made without a long hard sales grind. You're much better off doing your own research, coming up with your own business concepts, and then testing your ideas with tiny adverts to determine if your concepts have any real potential. That is how many firms get their start. You'll have a much better possibility of making it in the world of business or self-employment if you do not pay attention to those BizOpp magazines totally!
You have probably heard the old saying, "Most people are too busy getting by to make any money." Common-sense tells us that we aren't going to get rich working for somebody else, with the exception of lucky folks like those who started with Microsoft or Google in their early days and got rich thru stock options. The regular US citizen worker lives from payslip to paycheck with barely enough income to cover their living expenses, leaving nothing for investment towards building wealth for a comfortable retirement. Therefore the allure of the "Business Opportunity."
As you flip through one of these "BizOpp" mags, you may see a wide selection of ads for differing types of businesses, starting from easy "starter kits" for $29 all of the way to classy franchises costing $100,000 or more. For most folks, it's impossible to raise enough capital to think about opening a real franchise. The franchise fees alone are frequently deterrent, running into many thousands of dollars even for the lesser known companies, or one or two hundred thousand dollars for better known companies. And that isn't even including the outlay needed to actually open the doors for business.
At the other end of the scale, most individuals are aware that the cheap starter kits and "business in a box" packages are largely junk. But that leaves an entire array of medium-priced business startup ideas, ranging in price from around $500 on the low end to $10,000 on the upper end. I refer to these as "pre-packaged business opportunities."
To elucidate why pre-packed firms are often a waste of your time and cash, I can use window fix as an example. As I write this, I'm looking at an ad for a training session that costs $3,000, including starter materials. If you have no idea what I'm making reference to here, the concept is that small chips, cracks, or holes in vehicle windows can be mended employing a special liquid material that seals and repairs defects. This is much cheaper than replacing a complete windshield. Thus the "opportunity" to start a business that helps folks save cash on their window repairs.
Now, in case you're thinking, "There's no way I would wish to be in that business," please bear in mind I am just using this as an example out of tons of possible different business concepts publicized in the same fashion. And of course there are many folks who would be attracted to such a "business opportunity" -- folks who truly like automobiles, folk who already know quite a lot about automobile repair, and so on. Lots of people are interested in a business idea like this, and is the reason why this "opportunity" has been around for decades.
So again, what you have here's a sales job. If this were a very profit-making business, then the company selling you the "opportunity" wouldn't be making all their money selling pre-packed businesses to folks like yourself. Instead , they'd be making their money by rolling out the service across the nation and selling windscreen mend directly to fleet accounts on a national basis. But they know that there's essentially more money to be made in the BizOpp world, preying on people who have the dream about beginning their own business.
If you are serious about starting your own business, then a pre-packaged opportunity isn't the way to go. It may appear like a simple answer to your problem, but the actual fact that it's being sold as a packaged business likely implies there's no real cash to be made without a long hard sales grind. You're much better off doing your own research, coming up with your own business concepts, and then testing your ideas with tiny adverts to determine if your concepts have any real potential. That is how many firms get their start. You'll have a much better possibility of making it in the world of business or self-employment if you do not pay attention to those BizOpp magazines totally!
About the Author:
Shirley Allan is actively concerned in the work from home industry. While the technology used to conduct this sort of business has changed terrifically in that time, the principles behind creating and operating a successful home-based business remain the same. You can learn more by going to the Work From Home Australia Opportunities business directory.
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