The most important page of your website is the homepage because that is where most of your visitors will land. You may never see a visitor again if your homepage makes a bad impression. You need to focus on making your homepage stand out from all the others if you want to get the most out of your traffic. Here are some ways to get your homepage to work for you by getting people to stick around your site.
Avoid using any external links on your homepage, and even if you are using them, keep the numbers to the bare minimum. This is because your site's page rank can be drained to other authority sites that you're linking to. More importantly, using a lot of outgoing links on your home page encourages readers to go elsewhere. Your main objective is to ensure your visitors stick around and go through the various sections of your site. The longer they have to spend on your site before seeing an external link, the better. Every visitor your site gets is an opportunity for you, so don't distract them and show them how your site can serve them and help them out.
Your homepage should always carry fresh content, or else it will be hard to increase the sticky rate of your site. This can be accomplished by putting updating features on your site that will let you have updated news features or updated product listings or other things that will appeal to your readers and keep things fresh. You can find these features commonly in sites that are database driven, and in content management systems such as Wordpress. Another good idea is to use RSS feeds to update your homepage with the latest content, aggregated from various places. By setting up automated updating information on your homepage, this ensures that your website will continuously have the most recent and relevant materials.
Your homepage is the front door to your online home. This is where a majority of your new prospects will see your website for the first time. This is why your homepage has to have a strong call to action that display's the reason why your website exists. This logic applies even if you have tons of products. Call to action words like buy this now and get one for free are very good for making prospects become customers. If you are not leveraging call to action words for your site, then you are walking away from a ton of possibilities.
You can now tell how important it is for you to own a homepage that makes your customers remember you. If you want your website to convert a lot of people, then you have to focus on creating one right now.
Avoid using any external links on your homepage, and even if you are using them, keep the numbers to the bare minimum. This is because your site's page rank can be drained to other authority sites that you're linking to. More importantly, using a lot of outgoing links on your home page encourages readers to go elsewhere. Your main objective is to ensure your visitors stick around and go through the various sections of your site. The longer they have to spend on your site before seeing an external link, the better. Every visitor your site gets is an opportunity for you, so don't distract them and show them how your site can serve them and help them out.
Your homepage should always carry fresh content, or else it will be hard to increase the sticky rate of your site. This can be accomplished by putting updating features on your site that will let you have updated news features or updated product listings or other things that will appeal to your readers and keep things fresh. You can find these features commonly in sites that are database driven, and in content management systems such as Wordpress. Another good idea is to use RSS feeds to update your homepage with the latest content, aggregated from various places. By setting up automated updating information on your homepage, this ensures that your website will continuously have the most recent and relevant materials.
Your homepage is the front door to your online home. This is where a majority of your new prospects will see your website for the first time. This is why your homepage has to have a strong call to action that display's the reason why your website exists. This logic applies even if you have tons of products. Call to action words like buy this now and get one for free are very good for making prospects become customers. If you are not leveraging call to action words for your site, then you are walking away from a ton of possibilities.
You can now tell how important it is for you to own a homepage that makes your customers remember you. If you want your website to convert a lot of people, then you have to focus on creating one right now.
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If you are new to IM, then approach Quick Start Challenge along with its many components carefully so you will be able to realize maximum leveraging opportunities.
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