03 November 2011

Creating a Unique Selling Proposition

By Meghan Snow


The reason it's so important to create a unique selling proposition is that you need a way to show your prospective customers that you're offering them something that's not identical to everything else. The USP is ultimately what convinces people to try your product, so it makes sense to make it as powerful as you can. When you have a USP, you'll find that all of the other tactics you employ to improve your sales will become more effective as well.

They'll Know You're Not a Scammer - When you have a real USP, it immediately becomes obvious that you're not a scammer, unlike some other businesses. A USP can prevent people from seeing you as a business with poor quality products. So there isn't just straight competition out there for your product, but also other type of businesses that are focused on scamming people out of their hard earned money. With a USP, the benefits of your product will be obvious and your reputation will grow.

List Your Benefits: Identifying the USP for your product will be much harder if you do not understand your product completely. It doesn't matter what kind of product you want to sell, you need to first work on your USP by identifying all of the other benefits that your product has to offer. Make a list of your product's benefits on paper and then sort through them until you can identify which benefit is the biggest and most important to your potential buyers. Once you have done the list this way, go through it again and delete any benefits that you don't think are very big. This will help you identify which advantage is the most important of them all and then that becomes your USP--it is as easy as that. Do not rush this process; do the analysis on the product from each and every angle so that you know which benefits are the best.

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Reach Out: After you have figured out the USP for your product and have everything sorted through, reach out to your target audience and tell them about it. Use the USP as often as possible so that it really gets out into the marketplace: put it as the headline in your sales letter as the tagline in your logo, you get the idea. You need to help your potential buyers understand what makes you different from everybody else and until you can do that, nobody is going to buy what you have to offer.

In conclusion, the article you've just read clearly shows you how to understand the how to's of creating a great USP. If you honestly want to make your online business better then you need to sell a lot of your products and one of the best ways to do that is to create a USP. In addition to that, it makes sense to do whatever you can to separate yourself from your competitors so that your customers will have an easier time choosing to buy from you instead of others.

It is clear that promotions for example http://visionwithoutglassese.com will take advantage of this sort of marketing.




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