29 December 2011

How To Choose The Most Profitable Domain Name For My Niche

By Graham Bailey


Perfect domain names don't just fall from the trees trees and it can really pay to choose one cautiously, but what is the best way of doing this? The professionals tell us that we should have a domain name, which is exactly the same as a great keyword phrase in your target niche. Get yourself some cheap domain web hosting and you're all set. Regrettably, its not as easy as it appears. First of all, your perfect keyword phrase is going to be too competitive, and the domain name will not be available.

Sorry folks, but that's the reality of this scenario. If that's the case, how can we compete in this environment and how do we find the best domain name suggestion? I have a web site where I sell guitar lessons, which is 165 unique pages, has a page rank 5 and is positioned number one on Google for 8 competitive keywords. Sounds a good thing, and it is, but in reality it took two years of quite aggressive back linking to get it there. Naturally, when we begin looking for money making opportunities online, two years is considered too long to wait, even when we acknowledge that being successful on the internet is a slow business - and for many people it just doesn't arrive at all!

Ideally, we would like to make a site and push it to page one for that lovely organic search engine traffic in the shortest time possible. It can be achieved in around eight to twelve weeks, but there's a method to go through. The easiest way to outline the process is to work through a typical example. Let's say I market 'guitars' and want to extend my business activity to the internet. You'll see that Google gets millions of exact searches for that precise word each month, which tells us that it's extremely competitive. Additionally, that domain name will have certainly been already taken.

However, if you re-focused your search to 'delta blues guitars' you'll find that there are fewer searches and it starts to get more interesting. Keep narrowing the search term (try 'used delta blues guitar' for example) until the Google keyword tool shows that there are at least 1000 exact searches each month, and this will be your domain name! Purchase useddeltabluesguitars.com (or org or net or info) and optimize unique content for that keyword.

Using a regular back linking strategy, your site will get onto page one in month or two. You won't get thousands of visitors, but you'll get some. Once this site gets to the top, find other keywords and make more sites in the same niche, but with dissimilar unique content. In this way, we get to pick the low hanging fruit in moderate quantities, but grow our business. It is not unusual for 'niche' entrepreneurs to create a hundred or more websites in their portfolio, often with ten or so concentrated on 'long tail keywords' around a particular niche.




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