17 December 2011

Six Solutions to Improve Your Website's SEO

By Elliott Wade


The following are a few clues that you may possibly need to give attention to website seo (Search engine optimisation) to maximize and transform your online presence:

1. When you type your name or your business name into Google, you don't come up on the first page of search results.

2. When you type a commonly searched term into Google, such as "plumbing contractor" or "electrician," along with your city name, you don't come up on the first page of search results.

3. When you type a search term that is seasonal on Google, such as "winterization," or "air conditioning service," you don't come up.

If any of these apply to you, here are six solutions and most of them are free.

1. Have a meeting with your website provider to update your meta tags, site descriptions, headers and other things that tell the search engines what your website is about.

2. Go to the Google Adwords Keyword tool ( Adwords.Google.com ) so you can find out which search words people use to find sites like yours. (This is free.)

3. If you haven't already, make sure you have set up a complete Google Profile for yourself (profiles.google.com) that includes your contact information, website address, services offered, picture and video. (Again, this is free.)

4. If you haven't already, make sure you have a full local business listing using Google Local (www.Google.com/local/add) as well as other local listings such as Bing and Yahoo. (This, too, is free.)

5. When you search for your company name, you may find many sites with profiles you yourself did not create. These could include Yelp.com, insiderpages.com, manta.com, etc. If this is the case, claim these and control the content by adding your information.

6. Finally, if you have done all of these things and you still are not getting traffic, consider hiring a search engine optimization specialist. When done correctly, SEO can really help you dominate your market.

Search engine optimization is no accident. Considering the very competitive nature of most Internet search engine results, applying SEO to your website is an absolute requirement.




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