19 December 2011

Smart Linking Strategies for Your Company Blog

By Jerremy Brown


In this article I'm going to reveal some inspiring advices about Non-Stop Traffic Formula and experts academy online.

The effort to provide better blog content that keeps people coming back to your blog over and over again never goes away. Obviously the offering up of quality information is the most important thing of all. What quality content means is that which provides real value and helps people in the most effective manner. Beyond the question of sheer content, there are lots of other things you can use to increase the amount of impact of your articles and your blog posts. Achieving more powerful and moving content is the subject of today's article.

So much can be gained when you figure out interesting ways to engage the visitors to your blog--interacting with them is usually one of the top things here. Getting them to actually move their hands with the mouse and use their keyboard is a good thing. You do this because it helps to give them reasons for sticking around on your blog and to come back. So, look for creative and easy ways to increase interaction. A few ideas you can use are polls, embedded videos, asking questions at the end of blog posts, etc.

If you want to use your blog to help build your e-mail list, you need to make sure that your opt-in box is in the right spot: at the top of the page on the right hand side. Seriously, this location is what will yield the best response rate. If you're thinking of a device like a fly-in, that might work as well. You want, however, to be simultaneously using a parallel approach that actually talks about the freebie you want to offer, like an ebook that you can talk about in strategic blog posts. You could talk, for example, about a subject that also relates to the freebie you're offering for opting in. After that, near the end of your post perhaps, you could mention that there is a great opportunity for learning more or mention something relevant and still related.

Do you want the content you've published to grab the eyes and attentions of people (and then not let them go)? This will involve some quick copywriting techniques like sub-headings and graphics. Examine the content of your articles and posts and make physical breaks where you switch from one idea to the next idea. Write good sub-headings that don't give away your ideas but that build curiosity. When you format your post, make the sub-headings a little bit larger and in a bolded font. When you use graphics or images make sure that you include at least one that actually relates to the body of every blog post. It needs to be put in a strategic location and have a relevant sub-title.

Along the same lines of linking, be sure you provide your readers with links to relevant authority sites. By doing this, you will get a few SEO brownie points from Google when you include outgoing links on your blog. Only use authority links in your niche and not just any ole link. By using these types of authority links, you do not have to get that many of them. But you can use a few and then add on later. There, as you plainly see, you can do a lot just with how you present your content. Your content should be formatted in such a way that your readers can't help but feel intrigued and curious about it. All you need to do is observe what is done on things like sales letters to get some inspiration. When you are serious about the building of your business, you will actually put some thought into the methods you're using and how to put them to even better use. You want to do the things that will make your site more valuable, sticky, etc.




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