27 January 2012

Effectively Use Business Marketing to Grow Your Online Business

By Edward Ayala


If you want to grow your business and take it to a higher level, you need to know the right people. That's right: if you want long term success you need to have the right contacts to help you get there and that's why you need to have a good and effective approach to your business network. Even though business networking opportunities are everywhere and it can really help you to get to know the major players in your industry, it is still important for your business that you network as effectively as you can. Efficient business networking requires you to leverage various skills/resources to make the most out of it...

Focus on Giving, Not Taking: Making the business network one of your more powerful weapons is all about focusing first on giving instead of taking. In the beginning you need to see what you're giving before you can really receive. This makes it much easier for you to effectively network with others and get a great response from them. If you're the one that's initiating the first contact then you need to show them what you can offer in order to make them comfortable enough to give back to you. This is the way that "give and take" functions in business networking and it will really benefit you in the long run.

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Pick Up the Phone: As someone who networks, you shouldn't be scared of actually talking on the phone. It takes a much more personal approach if you want to quickly grow your business and raise it up a few levels. There are options outside of the phone too, like Skype. When you feel comfortable using this approach it's not much further to start arranging face to face meetings with people in your business network so that you can talk about your plans with them.

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Know Whom You Want to Meet: If you want a specific person to introduce you to his or her network then you need to know ahead of time whom you want to meet. It needs to be absolutely clear to you which types of people you want to be in touch with and who you think will benefit your business the most. This specific aspect is going to help you offer a clear description to the people you already know and who can help you reach the right people in their own networks. You might think this isn't important but it really helps in the long run.

Business networking is something that needs to be taken on with great deal of preparation, because if you're just going to go about with it aimlessly, chances are that you'll end up making mediocre contacts that don't really help much. Create an action plan that you can follow with your efforts so that you can rest assured that you are both growing your business network and enhancing your business all at the same time. It is going to take some time before you really see results particularly if you are just starting out but if you make the right sorts of contacts, there isn't anything like it.




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