26 January 2012

A Guide to SEO Definitions

By Brady Miroslav


Here is provided short definition of various terms utilized in Search Engine Optimization or SEO.

1. Alexa Ranking Tool. Alexa is certainly an effective tool used to rank web site traffic. Learn how your website traffic stacks up against all your competitors! This is by far the most exact readily available resources to find out how well your website ranks up against millions of other websites on the Web.

Remember: The lower the Alexa ranking number the more heavily visited the site.

Some examples are: Traffic Rank for Yahoo.com, 1; Traffic Rank for msn.com, 3; Traffic Rank for google.com, 5; Traffic Rank for ebay.com, 8; and Traffic Rank for amazon.com, 14.

These rankings are generally consistent with the amount of traffic they have.

2. What's Page Rank? In other words Page Rank is a "vote", by all the other pages on the web, about how important a page is. A link to a page counts as a vote of support. If there is not any link there isn't any support (but it's an abstention from voting rather than a vote against the page).

How many links you've got from other sites are the votes you get for your site?

3. How is Page Rank Used? Page Rank is one of the procedures Google uses to know a page's relevance or value. It is simply one section of the story when it comes to the Google listing, but the other elements are discussed elsewhere (and are ever changing) and Page Rank is interesting enough to deserve a paper of its own.

Page Rank is usually displayed on the toolbar of your browser if you have installed the Google toolbar.

4. What is Search engine optimization and why is it so essential? It is the means of improving the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Website ranks in the results of a search, the greater the chance that that site will be visited by a user.

Search Engine Optimization (SEO) plays a vital role in Online marketing, this too aids your web site have the exposure it needs and improve your website traffic quickly.

5. Site Maps? Site maps are useful in no less than 2 ways:

a. If a user types in a bad URL most websites return a really unhelpful "404 - page not found" error page. This can be discouraging. Why not configure your server to return a page that shows an error has been made, but also gives the site map? This can help the user enormously.

b. Linking to a site map on each page increases the number of internal links in the site, spreading the PR out and protecting you against your vote "donations".

6. Your Link Popularity. Utilization of the search engines is a very important part of marketing; they're usually the very first means by which prospects will find your web site. That is why link popularity is so important. In case the customers cannot find your site, you will not see any sales.

The term "Link popularity" refers to the ranking assigned to your web site by the search engines. It determines the position your page gets displayed on when people search for certain keywords in a search engine. I can already hear you screaming... "Cool, tell me how to get my link popular!"

7. Link Exchange? Link Exchanging is essential since it can drive more visitors then search engines, once set up. Directories add valuable content for your customers/visitors, and this it increases your SEO.

8. Reciprocal links. Reciprocal linking is the one other term for swapping links. That's a link from you to someone and a link from their website to you.




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