Before the formation of the web, shoppers relied heavily on telephone books, newspapers and mags in order to search out firms. However; these means can be time consuming and unreliable. For example; those directories which are published yearly list many firms under the same heading, it might take time looking thru the listings and a few calls to establish those closest to you.
The web has fast become the most popular way in which to find enterprises as customers can find 1 or 2 firms in their area, associated with their wants in only one or two seconds (This is known as local search). Google is one of the most heavily used Internet search sites and can provide a business an optimised business place page (Google Places) which can help them benefit from customers using Google to locate their trade.
Google Places is a free listing that not only helps firms get found but allows them to offer future customers much more than simply their company name, address, fone number etc Those using Google Places can upload photos, videos, vouchers, shopper reviews and so very much more to inform clients of as much as feasible, therefore standing a better chance of generating new and maintaining existing customers.
When creating a Google Places page optimization is crucial, search results displayed to a buyer rely significantly upon keywords and you should list as much information as practical. The most effective way to achieve this is not only with the utilization of pictures and offers etc but to ensure all keywords associated with what you can offer are mentioned.
Using Google Places can also benefit firms in respect of other technology. "Smart Phones" are fast becoming the latest trend in mobile phone technology and research has shown that 90 % of owners have used their telephone to conduct a search for a local enterprise through Google (known as local mobile search). There also are numerous applications available with this technology that offer purchasers enticements such as vouchers and special offers for dealing with local businesses.
Keeping an eye on the way the listing for your business is performing on Google is valuable information. When using Google Places, you'll have an individualized dashboard that will show you info like how frequently you were located on Google and from what areas shoppers are from. These and the other features of Google Places will help a business make more informed decisions about how they interact with their customers and how they can get found on Google.
The web has fast become the most popular way in which to find enterprises as customers can find 1 or 2 firms in their area, associated with their wants in only one or two seconds (This is known as local search). Google is one of the most heavily used Internet search sites and can provide a business an optimised business place page (Google Places) which can help them benefit from customers using Google to locate their trade.
Google Places is a free listing that not only helps firms get found but allows them to offer future customers much more than simply their company name, address, fone number etc Those using Google Places can upload photos, videos, vouchers, shopper reviews and so very much more to inform clients of as much as feasible, therefore standing a better chance of generating new and maintaining existing customers.
When creating a Google Places page optimization is crucial, search results displayed to a buyer rely significantly upon keywords and you should list as much information as practical. The most effective way to achieve this is not only with the utilization of pictures and offers etc but to ensure all keywords associated with what you can offer are mentioned.
Using Google Places can also benefit firms in respect of other technology. "Smart Phones" are fast becoming the latest trend in mobile phone technology and research has shown that 90 % of owners have used their telephone to conduct a search for a local enterprise through Google (known as local mobile search). There also are numerous applications available with this technology that offer purchasers enticements such as vouchers and special offers for dealing with local businesses.
Keeping an eye on the way the listing for your business is performing on Google is valuable information. When using Google Places, you'll have an individualized dashboard that will show you info like how frequently you were located on Google and from what areas shoppers are from. These and the other features of Google Places will help a business make more informed decisions about how they interact with their customers and how they can get found on Google.
About the Author:
Simon Wilkinson is the founder of 2 Page Website providing pro 1, 2, 3 and 4 page website packages for a low fixed monthly charge.
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