Trying to get your husband to buy you Louboutin pumps or trying to get your boss to up the ante on your wages each requires the technique of the undeniable power of persuasion.
Persuasion can be seen as a kind of social pressure. Whenever one person is made to think of feel or act a certain way because of another person, you have persuasion going on. And there are a number of special ways in which to put pressure to influence people in this way.
All of us can employ these techniques. To succeed with persuasion, we need to have a working knowledge of the ways of the human mind and how to manipulate those ways in order to alter how someone else thinks or feels.
The various techniques of persuasion are now widely accepted in the world at large. And marketers and assorted industries make ample use of it to get their products sold.
The following inventory will show how persuasion is used in its various forms:
1.The value of reciprocity: The old saying notwithstanding, there truly is no free lunch; we get but what we give. And this is the reason why giving out sample products works. When we get one of these products, we feel like we should give something in return, so we buy the product in question. Otherwise we would be left with a sense of disgruntled responsibility.
2.A sense of commitment: It is not surprising that if and when we commit ourselves to making a contribution for a cause we believe in, we tend to honor our obligation to deliver on our pledge.
3.Social proof: This is due to the fact that when we see other people doing something, we want to follow suit. We feel that if a large number are doing something, then that something is right. This is even capable of making a person to go against their beliefs and do what now appears to be the right thing anyway.
4.The presence of an authority figure: When we see some authority figure sanction something, we bestow that something credence and trust. When someone talks as if they knew what they were talking about, we likewise give credence and trust. As if nothing but pure facts were involved.
Of the many ways of persuasion two stand out: an appeal to reason or an appeal to emotion. Other strategies can also pertain, such as body language. Salesmen the world over employ many such techniques.
Still, many feel that persuasion and its uses should be regulated to maintain them in check. Since it is a forceful tool, many feel that it should always be used with a sense of responsibility.
Persuasion can be seen as a kind of social pressure. Whenever one person is made to think of feel or act a certain way because of another person, you have persuasion going on. And there are a number of special ways in which to put pressure to influence people in this way.
All of us can employ these techniques. To succeed with persuasion, we need to have a working knowledge of the ways of the human mind and how to manipulate those ways in order to alter how someone else thinks or feels.
The various techniques of persuasion are now widely accepted in the world at large. And marketers and assorted industries make ample use of it to get their products sold.
The following inventory will show how persuasion is used in its various forms:
1.The value of reciprocity: The old saying notwithstanding, there truly is no free lunch; we get but what we give. And this is the reason why giving out sample products works. When we get one of these products, we feel like we should give something in return, so we buy the product in question. Otherwise we would be left with a sense of disgruntled responsibility.
2.A sense of commitment: It is not surprising that if and when we commit ourselves to making a contribution for a cause we believe in, we tend to honor our obligation to deliver on our pledge.
3.Social proof: This is due to the fact that when we see other people doing something, we want to follow suit. We feel that if a large number are doing something, then that something is right. This is even capable of making a person to go against their beliefs and do what now appears to be the right thing anyway.
4.The presence of an authority figure: When we see some authority figure sanction something, we bestow that something credence and trust. When someone talks as if they knew what they were talking about, we likewise give credence and trust. As if nothing but pure facts were involved.
Of the many ways of persuasion two stand out: an appeal to reason or an appeal to emotion. Other strategies can also pertain, such as body language. Salesmen the world over employ many such techniques.
Still, many feel that persuasion and its uses should be regulated to maintain them in check. Since it is a forceful tool, many feel that it should always be used with a sense of responsibility.
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