It's February. Typically a lead-in like this would translate into some hokey, pseudo-romantic haiku about Valentine's Day, but not this time. Sure it's the season of love, but Cupid isn't the only one hard at work this month. It's also the time for Oscar to shine. Keep reading to witness what may appear to be a shameless attempt to connect bottle designs with the glitz and glamour of Hollywood but is in fact a look at how nostalgia can play to the desires of consumers and moviegoers alike.
There are many lessons to be learned from the past. The luxury of hindsight allows us to reexamine past choices and actions and decide which we should emulate and which should be left in the past. The artistic use of nostalgia in packaging, retro designs from the past to capture the attention of consumers is an effective method that has proven helpful over and over again. This trick doesn't just work on packaging, but in classical art forms like paintings, music and even film. Keep reading and I'll show you how packaging and movies can bring a nostalgic time back to life!
Set in the 1960s, The Help depicts the life of an African-American woman working as house-help in Mississippi. The film is nostalgic in its setting but also in the sense of recalling what so many endured through the years leading to the Civil Rights Movement.
It wouldn't seem out of place to see a can of Ben Shaws (first canned in 1959) captured in a scene from the film. The period-perfect flavored sodas (Cream Soda, Dandelion & Burlock, Bitter Shandy and Cloudy Lemonade) are adorned with authentic black and white photos of that time, capturing what many (people who obviously lead different lives than those portrayed in The Help) remember as "the good old days."
Midnight in Paris is very obvious about its nostalgic attempts, outing the main character as an unfulfilled writer who wishes he could have lived in the glory of the 20s. And just as I'm sure you suspected; the magical city of Paris transports him back in time to his dream era every night at midnight.
Writers like Hemingway and Fitzgerald and late night Charleston dance parties bring a concrete sense of nostalgia to the Midnight in Paris story. There are iconic products from the 20s era capable of carrying the energy and spunk of the decade merely through its bottle packaging. Prada's line of fragrances does a particularly good job leading women back in time with their large, sturdy bottle presentation, paired with an ornate bulb atomizer. Everyone knows every lady longs for a perfect 20s "puff" of perfume.
Feeling nostalgic isn't always a pleasant experience, Extremely Loud and Incredibly Close reminds us of that. Staggering scenes from familiar footage takes each of us back to where we were on September 11, 2001. The memories of that day are heartbreaking, but Lieb Family Cellars discovered a way to shed a little light on the situation. Using the concept of nostalgia the business crafted two specialty wines, packaged in a typical wine bottle, in honor of those who lost their lives on 9/11. This item is sure to appeal to customers personally (renewing old memories) and also philanthropically (a portion of the proceeds go to the 9/11 Memorial).
Who knew incorporating memories, artifacts and retro, past designs into a bottle design could be so effective? Our CPS Design experts are ready and willing to help you communicate to your consumers through your bottle design. Whether the message is from this century or the last, we're here to help!
There are many lessons to be learned from the past. The luxury of hindsight allows us to reexamine past choices and actions and decide which we should emulate and which should be left in the past. The artistic use of nostalgia in packaging, retro designs from the past to capture the attention of consumers is an effective method that has proven helpful over and over again. This trick doesn't just work on packaging, but in classical art forms like paintings, music and even film. Keep reading and I'll show you how packaging and movies can bring a nostalgic time back to life!
Set in the 1960s, The Help depicts the life of an African-American woman working as house-help in Mississippi. The film is nostalgic in its setting but also in the sense of recalling what so many endured through the years leading to the Civil Rights Movement.
It wouldn't seem out of place to see a can of Ben Shaws (first canned in 1959) captured in a scene from the film. The period-perfect flavored sodas (Cream Soda, Dandelion & Burlock, Bitter Shandy and Cloudy Lemonade) are adorned with authentic black and white photos of that time, capturing what many (people who obviously lead different lives than those portrayed in The Help) remember as "the good old days."
Midnight in Paris is very obvious about its nostalgic attempts, outing the main character as an unfulfilled writer who wishes he could have lived in the glory of the 20s. And just as I'm sure you suspected; the magical city of Paris transports him back in time to his dream era every night at midnight.
Writers like Hemingway and Fitzgerald and late night Charleston dance parties bring a concrete sense of nostalgia to the Midnight in Paris story. There are iconic products from the 20s era capable of carrying the energy and spunk of the decade merely through its bottle packaging. Prada's line of fragrances does a particularly good job leading women back in time with their large, sturdy bottle presentation, paired with an ornate bulb atomizer. Everyone knows every lady longs for a perfect 20s "puff" of perfume.
Feeling nostalgic isn't always a pleasant experience, Extremely Loud and Incredibly Close reminds us of that. Staggering scenes from familiar footage takes each of us back to where we were on September 11, 2001. The memories of that day are heartbreaking, but Lieb Family Cellars discovered a way to shed a little light on the situation. Using the concept of nostalgia the business crafted two specialty wines, packaged in a typical wine bottle, in honor of those who lost their lives on 9/11. This item is sure to appeal to customers personally (renewing old memories) and also philanthropically (a portion of the proceeds go to the 9/11 Memorial).
Who knew incorporating memories, artifacts and retro, past designs into a bottle design could be so effective? Our CPS Design experts are ready and willing to help you communicate to your consumers through your bottle design. Whether the message is from this century or the last, we're here to help!
About the Author:
A bottle design is worth a million words. Read Kayla Holman's article on how a nostalgic bottle design can capture a consumer's attention.
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