18 March 2012

3 Ways Live Online Chat Will Increase Website Conversions

By Beckky Harris


Web technologies have grown to be more and more sophisticated over the last couple of years and have played a large role in shaping the business marketplace. Social media and portable web related technologies have spawned an insatiable on demand consumer environment in all industries as our culture changes around us. More than ever before, whether a company or organization deals directly with the consumer or is B2B, being able to increase website conversions by reaching the decision maker fast in new and more effective ways is paramount to its success. One effective way to do that is to generate leads online with live chat solutions attached directly to a company or organization's website.

## Tap Into Hot Leads Immediately

Live chat solutions offer your customers an on demand method to speak to a live person as soon as they land on your site. Specially trained agents, who know your business, can talk one on one with visitors to your website in real time regardless of time zone. This effectively expands your reach which will increase website conversions.

## Immediate Lead Qualification

Live chat agents can instantly qualify your site's visitors because they are conversing with them for the very first time. Since they are properly trained sales professionals, they are able to improve conversions by immediately determining who's going to be suspect and who is prospect and find the decision maker for you quickly.

## Decrease in Lost Leads

If you generate leads online with live chat solutions, you reduce the entire sales cycle. Agents improve conversions by immediately sending email notification of leads to you. This way you can follow-up whilst the prospect remains hot and stop losing leads due to lack of timely follow ups. Missing opportunities in this way is a killer to any business and is an unnecessary waste of your resources.

Live chat solutions enable you to remain on top of your site traffic while still remaining true to your company's or organization's brand. Most solutions offer seamless integration with your existing site. Also, it offers you a strategy to leverage your website in new and exciting ways so that you can pro-actively increase website conversions by continuing to keep in step with the on demand culture that's the dominating trend in the marketplace. It's one important approach to remain competitive within your industry and allows you to reach your target audience directly. For this reason, expect it to remain a regular tool in business for future.




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