22 March 2012

Which Is Better: Being An Affiliate Or Product Owner?

By Beth Swanson


Selling other people's products as an affiliate is how many online marketers are earning money. They never own their own information product - they just drive targeted traffic to a site and earn a commission for each sale.

Do you know what the pros and cons are for launching an Internet marketing career rather than owning a product? You don't have to worry about creating a product or what the expenses are in setting up the systems for Internet marketing aspects like shopping cart technology if you're an affiliate.

A major drawback, however, is that you have no control of the product itself. You have to scour the 'net to see if there's a product you feel confident promoting. You'll be competing with other affiliates but you can still have a look at other third party affiliate networks like ClickBank.

Another thing you can't do if you're an affiliate is not being able to control the sales copy or bonus items. If good customer service is not provided by the product owner, then your reputation can be damaged because you're the one who referred the visitor to the site.

As a product owner, you're chained to the entire process from start to finish. For your Internet marketing to be a success, you need to develop ideas that are unique and use outsourcing to create or pay to have it created and get everything up and running.

You also have to recruit an army of affiliates and provide an ample toolbox filled with strategies they can use to help promote your site. But you retain control over the details of each site and can test and tweak sales copy for higher conversions and deliver any sort of product or bonus that you feel is worthy to your customers.

For the Internet marketer who's considering all options, is one choice better than the other? They each have their attractive qualities and their drawbacks.

In fact, most marketers do a combination of both. In the form of an eBook, they'll create their own information product and recommendations can be hyperlinked back to affiliate products that they promote.

The profitability of each product they create can then be increased and more income whenever the eBook is promoted by an affiliate can be generated.




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