14 May 2012

Designing a Mobile Website - What You Need to Know

By Milagros Dotson


Mobile phones are getting more advanced every year, and many people are anxious to get the latest model, with all its bells and whistles. The smart phone segment has grown exponentially with the introduction of iPhone and Android powered phones; they've made the Internet more accessible. People who use smart phones have come to rely on these gadgets for a wide variety of purposes, from communicating with friends to managing business tasks. It's only logical that there should be a way for online marketers to leverage this trend to their advantage. One simple way to get involved is to design your own mobile website that can be accessed by any smart phone user. If you want your mobile website to get noticed, you have to follow certain principles that will ensure it doesn't get lost in the crowd. There are some surefire ways to make sure your mobile website gets noticed, and we'll be covering some of them here.

It Is List Building Time: If collecting e-mail addresses is what you thought list building was about, it is time for you to rethink this idea. Mobile marketing is helping online marketers take the game to the next level; text marketing just like email marketing is turning out to be a winning strategy. By reaching out to your customers and prospects, you can get instant feedback and results in a personalized manner. You can later leverage your list for future promotions once you build it using your mobile website. Spamming and permission-based e-mail share a very thin line in regard to how much e-mail is okay to send when using this method. Just like its email counterpart, you can end up in a soup if you start spamming people. Patience is a virtue when you start out because it takes time to build up your list.

Mobile Site Map Inclusion: The search engines can send you a great deal of free and targeted traffic to your website. This is why it is very important to create a site map that is submitted to the search engines so that the pages of your mobile site can be indexed. After this process is complete, there is no looking back as you will have completed the search engine optimization that is necessary.

Write Effective Copy: As with any type of marketing, the way your copy is written can have a major impact on how people respond to your mobile website. You should use the same basic formula as you would with a sales letter or regular web page, only aimed at the mobile phone audience. This might not seem like a lot of content, but trust me, it will be enough to get you high conversions on your mobile site.

Learning how to design the best possible mobile website may take some practice and tweaking on your part, but you'll soon be able to figure it out. You will find that people love your site's mobile version if you do it the right way.




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