23 May 2012

Display Greeting Cards Effectively In Your Store

By Steven Garner


In the United Kingdom, giving greeting cards is a well loved tradition. It is estimated that individuals in the United Kingdom give up to 33 cards every year, making the total spent on cards in the UK alone, in the region of one billion pounds.

Regardless of all the other means we have of communicating a message, the majority of individuals still choose to mark occasions and express themselves by sending cards. There are so many special occasions to celebrate with a card like Birthdays, Christmas, New Year, Mothers and Fathers Day and Valentine's Day. Cards saying things like 'good luck' or 'congratulations' are very popular. Not forgetting Christenings, Engagements, Anniversaries, Weddings and cards to wish people luck in their new home. The list is practically infinite. There is a card to commemorate any occaision you can think of. Cards are a fantastic way to share a moment and to connect with others, both near and far.

Up to 20% of retail outlets in the UK stock some kind of greeting cards somewhere in their store and they are a simple way to boost sales and profit. With such a vast selection of styles and designs, available, you will soon find the perfect range to suit your store.

Greeting cards need only a small amount of space. They are a great product to display in the point of sales area as they are the ideal type of low value item an individual will pick up and purchase without much thought. Cards are the ideal impulse buy for your customers.

Rotating racks that stand on the floor are a great way to display a large quantity of cards without taking up much floor space. These displays can usually store multiple cards and are sold in a variety of different colours and materials. Select a style that compliments your shop.

Another solution is a slatwall display. Look for a style or colour to suit your store best from the many available choices.

Acrylic is a popular choice. Acrylic is see through, giving it a modern appearance and allowing displayed products to remain clearly viewed. Whether you are looking for slatwall equipment, a spinning stand or a countertop display, you will find card displays come in many styles, shapes and sizes. There is such a huge choice available that you will quickly find the ideal, inexpensive solution to meet your requirements.




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