06 June 2012

4 Practical Tips: Signage

By Edward Colafrancesco


Signs are a critical purchase when you are making preparations for a new business establishment. Signs' major purpose is to aid prospective patrons in locating your establishment. They can, however, also be the perfect spot for you to put advertisements. For instance, you can showcase facts regarding sales and special offers or display your hours of operation. This is a great way to attract new customers.

When you choose signs for your establishment, one of your first decisions will be selecting between neon and LED models. There are numerous differences between these two sorts of signs. It is common, though, for business owners to be unaware of the difference characteristics that LED and neon signs possess. The purpose of this article is to teach you a few of these differences. Hopefully this information will help you decide whether neon or LED signs are right for you.

The hue of neon signs is made by neon gas. This gas is trapped in glass tubes, which can be molded into a variety of shapes. Neon signs have been used by businesses for decades. These signs tend to be nostalgic for people. This means that they are the perfect option for diners and other establishments that wish to project a retro feeling. Neon signs have very few special effect options; they can only flash. If, however, you just require basic signage, neon options are more cost-effective than LED models.

Due to the fact that LED signs hit the market within just the past several years, they utilize more updated technology than neon signs. Because of this, you can select from a wide range of special effects if you opt to buy LED signs. For example, your LED signs can feature animated images. This is perfect for any establishment that needs to showcase its mascot. LED signs are also brighter than neon options. Remember this if it is important for people to see the information on your signs from a far distance. Despite the fact that LED signs cost more than neon ones, they are the right choice for certain establishments.

Both neon and LED signs can be effective. When picking between the two types of signage, it is important to consider the sort of establishment you own and the demographic of people you tend to appeal to. For instance, if your target market is aging individuals, neon signs are probably the right choice for you. These signs will remind your target audience of when they were young. If, however, you are trying to appeal to children, animated LED signs are probably right for your needs.




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