10 June 2012

Essential Search Engine Optimization Tactics That Work

By Jo Tracy


SEO is vital for anybody who wants more visitors. People all over the world rely on search engines to help them locate information, find products, and learn about different brands. Follow this advice to get your site more traffic.

A lot of people think that using keywords in HTML comments is useful for SEO. You should focus on delivering quality, relevant content instead.

All of your links, incoming and internal, should use keywords. " as anchor text. Search engines will then ascertain that the links are relevant to your keywords and this will positively alter your site ranking. Double check that all of your past content has appropriate keywords in the anchor text also.

Don't hop from niche to niche, but be sure to provide plenty of content spanning many different topics. For instance, if your blog is on soccer, you could write about the latest developments in the MLS, player trades or a recent game. When you offer a lot of content, your website is more likely to appear in the first few pages of results.

Be certain your server is enabled to detect upper or lower case letters on URLs. Otherwise, search engine spiders might end up reading the capital and lowercase versions of your site as different pages, reducing the quality of your inbound links.

Start your SEO rewrite by looking at your description tag. This tag should be relevant to your customers' needs so that they'll find you when they search for the tag. This tag should not be more than 30 words. Don't put more than 100KB of content on your description page if you can avoid it.

Even if your articles, topics or pages are about the same general subject, the titles and names should each be unique and interesting. The length of your title is important as it lessens in strength with each additional word added. Therefore, the initial words should be the most important.

A good way to get your site a better ranking through search engine optimization is to sign up with the BBB or the Chamber of Commerce. These sites typically will have a link to your website, and this can help if someone does a local search. Plus, you get the added benefit of people trusting your company if you have a good rating on the Better Business Bureau website.

Successfully optimizing your site for search engines may seem intimidating, but as this article has shown you, it doesn't have to be difficult. Knowing the few basic principles that determine how the search engines work, can help you tweak your site to attract more visitors than ever. Before you know it, you'll have a slew of new customers.




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