Getting a higher return on investment for your pay per click campaign is not as hard as you think it is. If you're investing your money to get targeted traffic to your site, then it's vital that you ensure that these visitors are turning into customers/leads. A pay per click campaign that does not improve your return on investment should be analyzed and corrected. So, what do you have to do to make sure that you have an effective pay per click campaign? Let's find out in the article below.
Landing Page Testing: One of the most crucial things to pay attention to when you are trying to increase the ROI of your pay per click campaign involves testing your landing page. You can simply test your landing page by using the Google Website Optimizer. This is a Google tool that can be utilized to inspect certain aspects of your webpage like your title, content, graphics and other things on your site. Without messing anything up, this testing can go on in the background. When you analyze your landing page, the results will not take a long time to get back if you use the Google Website Optimizer. This will help you get the best of all of the possible features that can convert more sales. Concentrating on the landing page is a known way to increase your conversions. Thus, your ad campaign will probably experience a higher return on investment.
Be Mindful of the Google Quality Score: If you're using Google AdWords for your PPC campaign (which by the way happens to be the most popular platform PPC), then you will have to focus on the Google Quality Score. This is how Google determines how successful your ad campaign is at that time. If your ad isn't performing well due to irrelevant keywords or is receiving a low click-through rate due to some factors, then it's basically going to affect the Quality Score of your account. If you look at it from a financial viewpoint, the Quality Score is important because you will pay more per click. Your ad will look like it is much lower than the others, which might not be paying as much as yours. So it's very obvious that having a Google Quality Score will help you get a better return on your investment. This is because your ad will bring in plenty of targeted traffic at a much cheaper rate.
First Test Your Keywords on Google AdWords: When you're working with PPC, you need to take a lot of factors into consideration to make sure you get a good return on your investment. This is why testing on Google AdWords is where you should start. Then start testing on other search engines like Bing and Yahoo. AdWords just happens to be a very good resource for testing keywords because it has a very efficient ways to monitor your conversion possibilities. When you are aware of the keywords that have the best performance, you can then put them on other pay per click campaigns that you are using. This will allow you to keep more money because Google AdWords will do the first testing. This means that you will not have to compromise future searches before knowing which campaign works best.
It takes plenty of time and work to get a pay per click campaign right the first time. But, when you know what you are finally doing, the sky will be the limit.
Landing Page Testing: One of the most crucial things to pay attention to when you are trying to increase the ROI of your pay per click campaign involves testing your landing page. You can simply test your landing page by using the Google Website Optimizer. This is a Google tool that can be utilized to inspect certain aspects of your webpage like your title, content, graphics and other things on your site. Without messing anything up, this testing can go on in the background. When you analyze your landing page, the results will not take a long time to get back if you use the Google Website Optimizer. This will help you get the best of all of the possible features that can convert more sales. Concentrating on the landing page is a known way to increase your conversions. Thus, your ad campaign will probably experience a higher return on investment.
Be Mindful of the Google Quality Score: If you're using Google AdWords for your PPC campaign (which by the way happens to be the most popular platform PPC), then you will have to focus on the Google Quality Score. This is how Google determines how successful your ad campaign is at that time. If your ad isn't performing well due to irrelevant keywords or is receiving a low click-through rate due to some factors, then it's basically going to affect the Quality Score of your account. If you look at it from a financial viewpoint, the Quality Score is important because you will pay more per click. Your ad will look like it is much lower than the others, which might not be paying as much as yours. So it's very obvious that having a Google Quality Score will help you get a better return on your investment. This is because your ad will bring in plenty of targeted traffic at a much cheaper rate.
First Test Your Keywords on Google AdWords: When you're working with PPC, you need to take a lot of factors into consideration to make sure you get a good return on your investment. This is why testing on Google AdWords is where you should start. Then start testing on other search engines like Bing and Yahoo. AdWords just happens to be a very good resource for testing keywords because it has a very efficient ways to monitor your conversion possibilities. When you are aware of the keywords that have the best performance, you can then put them on other pay per click campaigns that you are using. This will allow you to keep more money because Google AdWords will do the first testing. This means that you will not have to compromise future searches before knowing which campaign works best.
It takes plenty of time and work to get a pay per click campaign right the first time. But, when you know what you are finally doing, the sky will be the limit.
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We have only provided an introduction along with several solid applications utilizing the principles of the commission movement.
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