There are lots of ways to promote your company and build your brand online--Facebook is just one of them. It does not matter what kind of business you run, if you want a new method of increasing exposure for yourself, Facebook is a great option. But how do you actually use Facebook to grow your company?
Make Your Own Fan Page: It's amazing how many businesses struggle on Facebook with making connections--without actually making a fan page for themselves! The Facebook fan page offers business owners far more benefits than they can get from a typical profile. Fan pages aren't limited in the amount of fans that you can have and, in addition to that, you are provided with extensive statistics that illustrate how your fans respond to you and what kind of return you're getting for the investment of your time. It's important to put forth a real effort to build your fan page after you've created it. It is going to take some time for people to start "fanning" you but that time will pay off in the end.
Update Consistently: There are lots of fan pages on Facebook, and if you don't regularly post updates, people will forget about you. You should, therefore, post frequent updates and, though they don't have to be long, they should include something interesting or helpful. Also, use your targeted keyword in the status that you update because search engines index pages from Facebook, which is why you should take advantage of it SEO wise. You don't necessarily need to think of anything brilliant to post; you could always just request your fans' opinions on some issue or another.
You should create a vanity url on Facebook, which means using your main keyword and making a customized page with your own url. This makes your page better optimized, as an url with your keyword in it will tend to rank more highly. Your Facebook page will also be easier to promote this way, as the url will tell people right away what its topic is. You should, therefore, use a vanity url so that you can start to build your own brand on Facebook. It's 100% About Communication: Always try to remember that the key activity on Facebook is communication and how you communicate both with friends and fans is incredibly important. Keep alert whether you're offering up your opinions or trying to help someone with something. The more interaction you have with your niche market on this network, the better things will be for you. This is how you can build long term relationships with your sales prospects and grow your business just by being available to those prospects.
In summary, Facebook grows every day and if you want your business to reach its full potential, you need to use the social network to help you with your goals. If you haven't started to use Facebook yet you should because the Internet isn't new anymore and Facebook is the name of the game.
Make Your Own Fan Page: It's amazing how many businesses struggle on Facebook with making connections--without actually making a fan page for themselves! The Facebook fan page offers business owners far more benefits than they can get from a typical profile. Fan pages aren't limited in the amount of fans that you can have and, in addition to that, you are provided with extensive statistics that illustrate how your fans respond to you and what kind of return you're getting for the investment of your time. It's important to put forth a real effort to build your fan page after you've created it. It is going to take some time for people to start "fanning" you but that time will pay off in the end.
Update Consistently: There are lots of fan pages on Facebook, and if you don't regularly post updates, people will forget about you. You should, therefore, post frequent updates and, though they don't have to be long, they should include something interesting or helpful. Also, use your targeted keyword in the status that you update because search engines index pages from Facebook, which is why you should take advantage of it SEO wise. You don't necessarily need to think of anything brilliant to post; you could always just request your fans' opinions on some issue or another.
You should create a vanity url on Facebook, which means using your main keyword and making a customized page with your own url. This makes your page better optimized, as an url with your keyword in it will tend to rank more highly. Your Facebook page will also be easier to promote this way, as the url will tell people right away what its topic is. You should, therefore, use a vanity url so that you can start to build your own brand on Facebook. It's 100% About Communication: Always try to remember that the key activity on Facebook is communication and how you communicate both with friends and fans is incredibly important. Keep alert whether you're offering up your opinions or trying to help someone with something. The more interaction you have with your niche market on this network, the better things will be for you. This is how you can build long term relationships with your sales prospects and grow your business just by being available to those prospects.
In summary, Facebook grows every day and if you want your business to reach its full potential, you need to use the social network to help you with your goals. If you haven't started to use Facebook yet you should because the Internet isn't new anymore and Facebook is the name of the game.
About the Author:
James Steele is a rising star in the blogging world who writes articles on affiliate marketing, advertising and MLM. His passion for blogging draws readers all over the world. Checkout his articles on exfuze training and on NuSkin training
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