22 October 2012

Successful Marketing Tips For The Mobile Warrior

By Daniel Will


Your access to customers is nearly limitless with mobile marketing. There are very few people that do not have some sort of mobile phone, tablet, etc.

Make your point but keep it short when it comes to mobile content. Using lengthy landing and product pages, with keyword-stuffed text that goes on and on, will not work well. Short and sweet is what you are going for. This is a fast-paced world, and time is money!

When you design your campaign, make a plan to get your mobile marketing message across to different platforms. You have to take all different kinds of devices from random phones into account when developing your strategy. If you want to be successful in your marketing venture, make sure that the scripting you choose works on all the major platforms.

To get the most from your mobile marketing campaign, it is important to be familiar with a wide variety of mobile devices. Try out a variety of mobile devices so you can gauge how your site and communications look to different customers.

You have to give a little in order to receive a lot. Offer users incentives that will rationalize your mobile marketing efforts. These incentives could be anything form weather alerts to local event information. Coupons are a good way to offer consumer participation as well increase the take rate for your campaign.

A standalone platform for mobile devices needs to have a home base. Your campaign is about getting people to your home base or bringing them back to it. Do not rely on the mobile campaign alone; develop and design your home base for your customers.

If you decide that a mobile app is right for your company, make sure it is easy to use and relevant to your business. If your app doesn't have an obvious usefulness, customers won't download it and it won't help your business at all.

A standalone platform for mobile devices needs to have a home base. You should use your mobile abilities to communicate with new and existing customers to entice them to come to your home base. Your entire business model shouldn't be based on mobile marketing.

Create a campaign that is picture-to-screen. In a picture-to-screen campaign, your customers use their mobile phones to take photographs. The customers' photos are then digitally posted after they submit the photo via the use of a short code text. You can display these pictures in any format you wish.

Start by building a proper database. Don't just add cell numbers to your marketing database via your mobile. Get permission before adding anyone's cell phone number to your list. This can be done either with a Web form or having the person text you with a given short code you gave them.

While there is vast potential in mobile marketing, it has the ability to become irritating and ineffective if used too liberally. Adopt a methodical approach to using the tips you learned here today, especially if you are new to mobile marketing. Your efforts will likely reward you with increased sales and business growth.




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