31 October 2012

Ways on How to Increase Your Website's Quality Score

By Shane Walker


If you want to be a sophisticated online marketer, you should learn how to make use of the metrics of your on-page SEO. This is a technique to evaluate how prospects reflect on your site and the products or services that you deliver. It determines the impact of the website towards your potential clients.

One method to assess conversion rates is by making use of Google analytics. It is a free application wherein you can check out on-page search engine optimisation info like the traffic of each search term, the level of competitiveness, bounce rates, and conversions. Basically, conversion rates studies how satisfied your customers are with the web pages of your internet site.

If you want more in-depth analysis, you can acquire paid applications from SEO services. It can give you data such as bounce rates, page views per session, and time invested on site. Bounce rate is the percentage of how many people easily ran out to your internet site. It implies that the consumer is disappointed with the results from your website.

Every single visit is considered as a session. In internet marketing terms, a session is defined as 30 minutes of no activity of the same visitor. The time invested on the website is also a critical factor because it shows the level of curiosity of a client towards your website.

Having a large number of visits does not indicate that your website is of high quality. It still all boils down to quality. Provided that you have so many page views but your bounce rate is extremely high, your site will have a low quality score and will never receive website traffic conversions. Remember that traffic is pointless without making it into sales.

Each time a searcher spends quality time in your site, it is a sign that the client will likely turn into a client. Overall, conversion rate and time on site has a direct connection. On the flip side, conversion rate and bounce rate has an inverse relationship. So if you want to raise conversion rates, you have to make your content interesting to inspire users to stay longer in your site and prevent the occurrence of bounce rates. In addition, Google spots it up and will give your on-page search engine optimisation advertising campaign a very prime quality rating.




About the Author:



No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...