Intending to begin or enhance your counselling non-public practice? These are some key strategies to take home (or to the office) with you!
1. Create your vision: Decide what well off means to you.
For a few individuals being wealthy means having 5 clients you love working with. For others, it implies having a huge practice with interns and a long waiting list. You get to choose and then make your plan to get there!
2. Resolve those old issues of money and worth fast.
I hear all the time that consultants feel guilty for charging a good charge for "helping people." Sometimes it is old beliefs about money that keep our practice stalled. Occasionally we wonder whether it is actually okay to charge for doing something we love. The answer is easy! Come to a firm belief that you need to make a great living!
3. Decide your unique wisdom and gifts to clients.
Each one of us has had many jobs and experiences. In every one, we brought a little of ourselves to the table. What's that thread of knowledge for you? Did you know how to help folks understand the agony of others? Have you taught people to see the beauty in their lives? Look out for the thread. Find what you have got to offer others.
4. Please specialize: Go a long way into the miracle of a niche.
I went to a networking meeting latterly and heard 35 therapists introduce themselves. At least 30 (it looked) said they worked with adults abused as youngsters. How would I know which specific one to refer a client to?
Go deeper. "I help folks who fought with a mother's mental illness." Or "I help people who are uninterested in going from relationship to relationship and not finding happiness." Or "I work with company executives who have made use of the discomfort of their adolescence to inspire them and spur them on and make them hugely successful in business."
Your goal is to have folk say "Hey, that's me" or "Hey, that's my sister" when they hear who you're employed with. Out of the 35 folk at that meeting, I can remember 4 folk who specialised.
5. Talk of your wisdom so that folk say, "I want that!"
This is the biggie! OK so now we know your unique wisdom and whom you help. What do you help them with? At that meeting, only One person expounded what they helped their "well-chosen" clients with!
Let's go back to the previous point. "I work with managers who have used the discomfort of their childhood to help them and spur them on and make them amazingly successful in business. I help them have that very same kind of success and satisfaction in their marriages." Wow! I will see somebody saying both "Hey, that is me and I want that!"
6. Create a promoting plan that uses your gifts and that works!
There are marketing strategies to market your practice. The best tactics are talking, writing and building strategic alliances with others. Don't keep your wisdom a secret! Discover your built-in promoting strengths and then put together the plan. How many speeches would you like to give a year? How many articles would you like to write? As you do this, you become known as "the expert." And whom do everybody wants to send our mates to but "the expert!" I take one day a week to work on my business rather than in my business. That includes working on my advertising efforts, following up with colleagues, planning, and doing my finances.
7. Track your work and your cash.
It is really important to find out how your promotional efforts are working. Did you get a brand new business card made? (Do not even get me started on this! It's a class in itself.) Do you suspect more people are asking for appointments because of the new card that helps folks understand what you do? Was it that talk at the rehabilitation center or the meeting where you met that smart psychiatrist who works with your same clients? Track how much money comes in as a result of these efforts and how much money you spend on them. Then you know what works and it's easy to get more clients using that system!
8. Take time off and love your life.
We tell our clients this all of the time. It's so crucial. Recent studies indicate that taking a day off basically improves productiveness. Dump what you are putting up with. Find joy. Love your life. You are a dear and special, amazing and unique, unrepeatable miracle of The Lord God. Live your life with that knowledge and get support when you forget!
About the Author:
Casey Truffo is a private practice marketing coach who works alongside consultants who need to create multiple revenue streams and break away from managed care and insurance based practices. Visit her site for more systems on marketing your counseling practice.
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